prikaz prve stranice dokumenta Gerilski marketing
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master's thesis
Gerilski marketing
2016. urn:nbn:hr:211:018828
Milak, Antonija
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Milak, A. (2016). Gerilski marketing (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:018828

Milak, Antonija. "Gerilski marketing." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2016. https://urn.nsk.hr/urn:nbn:hr:211:018828

Milak, Antonija. "Gerilski marketing." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2016. https://urn.nsk.hr/urn:nbn:hr:211:018828

Milak, A. (2016). 'Gerilski marketing', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:211:018828

Milak A. Gerilski marketing [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2016 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:211:018828

A. Milak, "Gerilski marketing", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:211:018828

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Metadata
TitleGerilski marketing
Title (english)Guerrilla marketing
AuthorAntonija Milak
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2016-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
U radu se navodi pojam i definicija, karakteristike te instrumenti gerilskog marketinga. Definiran je tradicionalni marketing, izravni marketing, marketinško upravljanje bazama podataka te internetski marketing, pri čemu se ujedno i uspoređuje gerilski te tradicionalni marketing. Objašnjeni su komunikacijski oblici gerilskog marketinga koji obuhvaćaju minimedijski, maksimedijski, infomedijski te nemedijski marketing. Potom su navedeni primjeri gerilskog marketinga, a zatim slijede rezultati istraživanja provedenog na poduzećima i potrošačima koji se odnose na primjenu gerilskog marketinga u praksi.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:018828
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-27 07:41:11