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master's thesis
Učinkovitost banner oglašavanja s pojavom bannerskog sljepila
2017. urn:nbn:hr:211:453184
Cvrlja, Josipa
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Cvrlja, J. (2017). Učinkovitost banner oglašavanja s pojavom bannerskog sljepila (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:453184

Cvrlja, Josipa. "Učinkovitost banner oglašavanja s pojavom bannerskog sljepila." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2017. https://urn.nsk.hr/urn:nbn:hr:211:453184

Cvrlja, Josipa. "Učinkovitost banner oglašavanja s pojavom bannerskog sljepila." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2017. https://urn.nsk.hr/urn:nbn:hr:211:453184

Cvrlja, J. (2017). 'Učinkovitost banner oglašavanja s pojavom bannerskog sljepila', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 16 April 2024, https://urn.nsk.hr/urn:nbn:hr:211:453184

Cvrlja J. Učinkovitost banner oglašavanja s pojavom bannerskog sljepila [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2017 [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:211:453184

J. Cvrlja, "Učinkovitost banner oglašavanja s pojavom bannerskog sljepila", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:211:453184

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Metadata
TitleUčinkovitost banner oglašavanja s pojavom bannerskog sljepila
Title (english)Effectiveness of banner advertising after the appearance of banner blindness
AuthorJosipa Cvrlja
MentorIva Gregurec (mentor)
MBZ: 301524
Committee memberDamir Dobrinić
MBZ: 215903
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2017-09-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Rad prikazuje teorijsku osnovu pojma i vrsta banner oglasa, kao prvog oblika internet oglašavanja uopće te koja je učinkovitost takvih oglasa pojavom bannerskog sljepila i mogućnosti blokiranja takvih oglasa. Za potrebe izrade ovog rada provest će se i istraživanje tržišta kako bi se utvrdili stavovi mlađe populacije spram banner oglasa, te kako bi se pronašao potencijalni razlog sve češćeg sljepila na ovu vrstu internet oglašavanja.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:453184
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2019-03-04 10:41:40