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undergraduate thesis
Utjecaj virusnog marketinga na vrijednost marke
2017. urn:nbn:hr:211:243678
Ramljak, Katarina
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Ramljak, K. (2017). Utjecaj virusnog marketinga na vrijednost marke (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:243678

Ramljak, Katarina. "Utjecaj virusnog marketinga na vrijednost marke." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2017. https://urn.nsk.hr/urn:nbn:hr:211:243678

Ramljak, Katarina. "Utjecaj virusnog marketinga na vrijednost marke." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2017. https://urn.nsk.hr/urn:nbn:hr:211:243678

Ramljak, K. (2017). 'Utjecaj virusnog marketinga na vrijednost marke', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:211:243678

Ramljak K. Utjecaj virusnog marketinga na vrijednost marke [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2017 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:211:243678

K. Ramljak, "Utjecaj virusnog marketinga na vrijednost marke", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:211:243678

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Metadata
TitleUtjecaj virusnog marketinga na vrijednost marke
Title (english)The impact of viral marketing on brand equity
AuthorKatarina Ramljak
MentorIva Gregurec (mentor)
MBZ: 301524
Committee memberDamir Dobrinić
MBZ: 215903
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2017-03-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
U prilogu se nalazi finalna verzija završnog rada na temu "Utjecaj virusnog marketinga na vrijednost marke". U radu je obrađen sam pojam virusnog marketinga te kako on može pomoći u promoviranju i unaprjeđivanju same marke proizvoda. Rad je strukturiran tako da je na početku predstavljen i objašnjen osnovni pojam marketinga nakon čega se prelazi na sam pojam virusnog marketinga (njegova pojava, djelovanje) te su navedeni prikladni primjeri iz prakse koji su doprinjeli povećanju uspjeha marke.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:243678
Study programmeTitle: Business Systems
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2019-03-04 11:34:00