prikaz prve stranice dokumenta Upravljanje promocijom
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undergraduate thesis
Upravljanje promocijom
2018. urn:nbn:hr:211:387276
Bobek, Dajana
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Bobek, D. (2018). Upravljanje promocijom (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:387276

Bobek, Dajana. "Upravljanje promocijom." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2018. https://urn.nsk.hr/urn:nbn:hr:211:387276

Bobek, Dajana. "Upravljanje promocijom." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2018. https://urn.nsk.hr/urn:nbn:hr:211:387276

Bobek, D. (2018). 'Upravljanje promocijom', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:211:387276

Bobek D. Upravljanje promocijom [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2018 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:211:387276

D. Bobek, "Upravljanje promocijom", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:211:387276

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Metadata
TitleUpravljanje promocijom
Title (english)Promotion management
AuthorDajana Bobek
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2018-09-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Promocija predstavlja svaki oblik komunikacije čija je uloga informirati ili podsjetiti ljude o određenim proizvodima, uslugama, nekoj ideji ili imidžu. Promocija je jedan od četiri osnovna elementa marketinškog miksa. Ona postaje sve važnija komponenta marketinga te joj se iz tog razloga pridaje sve veća pozornost. U radu će biti navedena te detaljno pojašnjena nova tehnologija koja se primjenjuje u marketinškoj komunikaciji. Rad obuhvaća i proces upravljanja promocijom te njegovi korake. Nakon toga slijedi promotivni miks te detaljno pojašnjeni elementi promotivnog miksa dok se na kraju rada nalazi promocija na primjeru poduzeća Coca-Cola.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:387276
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution 3.0 Unported (CC BY 3.0) icon
Created on2019-03-04 12:16:45