Access restricted to authenticated usersprikaz prve stranice dokumenta Marketinški planovi
undergraduate thesis
Marketinški planovi
2019. urn:nbn:hr:211:292299
Krušlin, Augustina
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Krušlin, A. (2019). Marketinški planovi (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:292299

Krušlin, Augustina. "Marketinški planovi." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2019. https://urn.nsk.hr/urn:nbn:hr:211:292299

Krušlin, Augustina. "Marketinški planovi." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2019. https://urn.nsk.hr/urn:nbn:hr:211:292299

Krušlin, A. (2019). 'Marketinški planovi', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:211:292299

Krušlin A. Marketinški planovi [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2019 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:211:292299

A. Krušlin, "Marketinški planovi", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:211:292299

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Metadata
TitleMarketinški planovi
Title (english)Marketing plans
AuthorAugustina Krušlin
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2019-07-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Tema ovog završnog rada je Marketinški plan. Marketing i marketinško planiranje od velike su važnosti za suvremeno vrijeme jer čovjek u 21. st. svakodnevno je pod jakim utjecajem potrošačkog mentaliteta, okružen reklamama i pozivima na kupnju… S druge strane, zadaća marketinškog plana je da pruži široki spektar aktivnosti vezanih uz proizvod ili uslugu, njihove karakteristike, promociju, cijene, prodajne kanale kako bi svaki proizvod što lakše pronašao svog kupca i ostvario dobit za poslodavca. Marketinški plan služi organizaciji da planira akcije u budućnosti, radi ostvarenja svojih strateških ciljeva sa željom da zadrži postojeće kupce i privuče nove. Marketinški je plan kratak i precizan plan koji u pisanom obliku određuje koje je korake potrebno poduzeti da bi se ostvarili marketinški i prodajni ciljevi. Odnosno, omogućuje organizaciji da se proizvod ili usluga nađu u pravo vrijeme na pravome mjestu, u potrebnim količinama i u skladu sa potrebama potrošača.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:292299
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2020-04-27 08:33:55