undergraduate thesis
TV as direct marketing media

Marko Havoić (2013)
Sveučilište u Zagrebu
Fakultet organizacije i informatike Varaždin
Katedra za gospodarstvo
Metadata
TitleTelevizija kao medij izravnog marketinga
AuthorMarko Havoić
Mentor(s)Damir Dobrinić (thesis advisor)
Abstract
Rad ukratko prolazi kroz kanale izravnoga marketinga. Potom se posvećuje izravnom marketingu putem televizije. Definira izravni marketing putem televizije.Opisuje provedbu, te prednosti i nedostatke.U radu su i obrađeni primjeri izravnog marketinga putem televizije.
Parallel title (English)TV as direct marketing media
Committee MembersIva Gregurec
GranterSveučilište u Zagrebu
Fakultet organizacije i informatike Varaždin
Lower level organizational unitsKatedra za gospodarstvo
PlaceVaraždin
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Study programme typeprofessional
Study levelundergraduate
Study programmeInformation Technology in Business Application
Academic title abbreviationbacc.inf.
Genreundergraduate thesis
Language Croatian
Defense date2013-09-16
Parallel keywords (Croatian)izravni marketing mediji televizija prodaja promidžba
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:211:563390
CommitterMarinko Kokotec