undergraduate thesis
Comparison between traditional and Internet marketing techniques

Alen Brkić (2012)
Sveučilište u Zagrebu
Fakultet organizacije i informatike Varaždin
Katedra za gospodarstvo
Metadata
TitleUsporedba tehnika tradicionalnog i internet marketinga
AuthorAlen Brkić
Mentor(s)Iva Gregurec (thesis advisor)
Abstract
Cilj ovog rada jest predstaviti i usporediti tehnike internetskog marketinga s tehnikama tradicionalnog marketinga, istaknuti razlike te osnovne prednosti i nedostatke elementa marketinškog miksa i njihove primjene u tradicionalnom i internetskom marketingu. Preko primjera iz prakse je prikazana usporedba dvaju poduzeća koja uspješno koriste tehnike i tradicionalnog i internetskog marketinga kako bi oglašavali i prodavali proizvode (tradicionalne i digitalne) te način na koji su to postigli.
Parallel title (English)Comparison between traditional and Internet marketing techniques
Committee MembersDamir Dobrinić
GranterSveučilište u Zagrebu
Fakultet organizacije i informatike Varaždin
Lower level organizational unitsKatedra za gospodarstvo
PlaceVaraždin
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Study programme typeuniversity
Study levelundergraduate
Study programmeInformation Systems
Academic title abbreviationuniv.bacc.inf.
Genreundergraduate thesis
Language Croatian
Defense date2012-10-03
Parallel keywords (Croatian)internet marketing marketinške tehnike marketinški splet tradicionalni marketing
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:211:198449
CommitterMarinko Kokotec