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undergraduate thesis
Usporedba tehnika tradicionalnog i internet marketinga
2012. urn:nbn:hr:211:198449
Brkić, Alen
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Brkić, A. (2012). Usporedba tehnika tradicionalnog i internet marketinga (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:198449

Brkić, Alen. "Usporedba tehnika tradicionalnog i internet marketinga." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2012. https://urn.nsk.hr/urn:nbn:hr:211:198449

Brkić, Alen. "Usporedba tehnika tradicionalnog i internet marketinga." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2012. https://urn.nsk.hr/urn:nbn:hr:211:198449

Brkić, A. (2012). 'Usporedba tehnika tradicionalnog i internet marketinga', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:198449

Brkić A. Usporedba tehnika tradicionalnog i internet marketinga [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2012 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:211:198449

A. Brkić, "Usporedba tehnika tradicionalnog i internet marketinga", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2012. Available at: https://urn.nsk.hr/urn:nbn:hr:211:198449

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Metadata
TitleUsporedba tehnika tradicionalnog i internet marketinga
Title (english)Comparison between traditional and Internet marketing techniques
AuthorAlen Brkić
MentorIva Gregurec (mentor)
MBZ: 301524
Committee memberDamir Dobrinić
MBZ: 215903
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2012-10-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Cilj ovog rada jest predstaviti i usporediti tehnike internetskog marketinga s tehnikama tradicionalnog marketinga, istaknuti razlike te osnovne prednosti i nedostatke elementa marketinškog miksa i njihove primjene u tradicionalnom i internetskom marketingu. Preko primjera iz prakse je prikazana usporedba dvaju poduzeća koja uspješno koriste tehnike i tradicionalnog i internetskog marketinga kako bi oglašavali i prodavali proizvode (tradicionalne i digitalne) te način na koji su to postigli.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:198449
Study programmeTitle: Business Systems
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-26 08:25:32