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master's thesis
Marketing na tražilicama i oglašivačkim mrežama
2016. urn:nbn:hr:211:879152
Kidjemet, Mateja
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Kidjemet, M. (2016). Marketing na tražilicama i oglašivačkim mrežama (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:879152

Kidjemet, Mateja. "Marketing na tražilicama i oglašivačkim mrežama." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2016. https://urn.nsk.hr/urn:nbn:hr:211:879152

Kidjemet, Mateja. "Marketing na tražilicama i oglašivačkim mrežama." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2016. https://urn.nsk.hr/urn:nbn:hr:211:879152

Kidjemet, M. (2016). 'Marketing na tražilicama i oglašivačkim mrežama', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:211:879152

Kidjemet M. Marketing na tražilicama i oglašivačkim mrežama [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2016 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:211:879152

M. Kidjemet, "Marketing na tražilicama i oglašivačkim mrežama", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:211:879152

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Metadata
TitleMarketing na tražilicama i oglašivačkim mrežama
Title (english)Search engine marketing
AuthorMateja Kidjemet
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2016-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Milijuni ljudi svakodnevno koriste internetske tražilice, stoga one kao takve predstavljaju velik marketinški potencijal. Načini iskorištavanja tog potencijala tema su ovog rada. Stoga će se obrađivati načini poboljšanja plasmana web stranica na tražilicama, a ti načini su optimizacija sadržaja za web stranice (SEO) i „Pay per click“ metoda (npr.Google Adwords). Nakon toga, bit će riječi i o alatu za mjerenje uspješnosti takvih marketinški akcija (npr. Google Analytics). Pred sam kraj rada, bit će provedeno istraživanje o poznavanju i korištenju takvih alata i metoda u hrvatskim poduzećima te će na temelju čitavog rada biti donesen objektivan zaključak.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:879152
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-26 08:37:06