prikaz prve stranice dokumenta Multimedija u marketingu
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undergraduate thesis
Multimedija u marketingu
2014. urn:nbn:hr:211:293575
Benček, Petra
University of Zagreb
Faculty of Organization and Informatics
Department of Information Systems Development

Cite this document

Benček, P. (2014). Multimedija u marketingu (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:293575

Benček, Petra. "Multimedija u marketingu." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2014. https://urn.nsk.hr/urn:nbn:hr:211:293575

Benček, Petra. "Multimedija u marketingu." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2014. https://urn.nsk.hr/urn:nbn:hr:211:293575

Benček, P. (2014). 'Multimedija u marketingu', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:211:293575

Benček P. Multimedija u marketingu [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2014 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:211:293575

P. Benček, "Multimedija u marketingu", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2014. Available at: https://urn.nsk.hr/urn:nbn:hr:211:293575

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Metadata
TitleMultimedija u marketingu
Title (english)Multimedia in marketing
AuthorPetra Benček
MentorBožidar Kliček (mentor)
MBZ: 95426
Committee memberStjepan Dvorski
MBZ: 218636
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Information Systems Development)
Varaždin
Defense date and country2014-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Rad započinje pojašnjavanjem osnovnih pojmova, multimedijom i marketingom, a zatim je riječ o tehnologijama multimedije na različitim razinama, nabrojane su različite komponente koje su potrebne da bi računalo mogli nazvati multimedijskim. Nakon tehnologije, opisano je kako one utječu na kupce i na njihove odluke o kupovini, navedeni su razni savjeti vezanih za korištenje multimedije u poslovnom marketingu, i nabrojani brojni oblici marketinga koje ne bi bilo moguće ostvariti bez pomoći multimedije. Prije izrade multimedijske aplikacije istraženo je kako te aplikacije udovoljavaju potrebama suvremenog marketinga i navedeni su neki primjeri takvih uspješnih aplikacija. Aplikacija je izrađena u Adobe Flash Professional alatu i demonstrira najznačajnije prednosti te tehnologije.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:293575
Study programmeTitle: Information Technology in Business Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-26 10:03:26