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undergraduate thesis
Uloga prikrivenog oglašavanja na potrošače
2014. urn:nbn:hr:211:175971
Brašnić, Katarina
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

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Brašnić, K. (2014). Uloga prikrivenog oglašavanja na potrošače (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:175971

Brašnić, Katarina. "Uloga prikrivenog oglašavanja na potrošače." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2014. https://urn.nsk.hr/urn:nbn:hr:211:175971

Brašnić, Katarina. "Uloga prikrivenog oglašavanja na potrošače." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2014. https://urn.nsk.hr/urn:nbn:hr:211:175971

Brašnić, K. (2014). 'Uloga prikrivenog oglašavanja na potrošače', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 15 March 2025, https://urn.nsk.hr/urn:nbn:hr:211:175971

Brašnić K. Uloga prikrivenog oglašavanja na potrošače [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2014 [cited 2025 March 15] Available at: https://urn.nsk.hr/urn:nbn:hr:211:175971

K. Brašnić, "Uloga prikrivenog oglašavanja na potrošače", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2014. Available at: https://urn.nsk.hr/urn:nbn:hr:211:175971

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Metadata
TitleUloga prikrivenog oglašavanja na potrošače
Title (english)The role of hidden advertising on consumers
AuthorKatarina Brašnić
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberVladimir Kovšca
MBZ: 264450
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2014-09-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Na početku rada govoreno je o općenito o oglašavanju. Navedene su definicije različitih autora te vrste oglašavanja, objašnjeni su ciljevi i strategije oglašavanja. Također za oglašavanje su jako bitni mediji oglašavanja. Sa puno definicija definirano je i prikriveno oglašavanje, njegove vrste i uloge. Kroz medije pokazani su i primjeri u praksi, npr. na televiziji, na radiju u novinama i slično.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:175971
Study programmeTitle: Information Systems
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-26 10:28:30
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