prikaz prve stranice dokumenta Marketinsške strategije u upravljanju odnosima s klijentima
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undergraduate thesis
Marketinsške strategije u upravljanju odnosima s klijentima
2014. urn:nbn:hr:211:432676
Kapec, Renato
University of Zagreb
Faculty of Organization and Informatics
Department of Information Systems Development

Cite this document

Kapec, R. (2014). Marketinsške strategije u upravljanju odnosima s klijentima (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:432676

Kapec, Renato. "Marketinsške strategije u upravljanju odnosima s klijentima." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2014. https://urn.nsk.hr/urn:nbn:hr:211:432676

Kapec, Renato. "Marketinsške strategije u upravljanju odnosima s klijentima." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2014. https://urn.nsk.hr/urn:nbn:hr:211:432676

Kapec, R. (2014). 'Marketinsške strategije u upravljanju odnosima s klijentima', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:211:432676

Kapec R. Marketinsške strategije u upravljanju odnosima s klijentima [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2014 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:211:432676

R. Kapec, "Marketinsške strategije u upravljanju odnosima s klijentima", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2014. Available at: https://urn.nsk.hr/urn:nbn:hr:211:432676

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Metadata
TitleMarketinsške strategije u upravljanju odnosima s klijentima
Title (english)Marketing strategies in CRM
AuthorRenato Kapec
MentorSandro Gerić (mentor)
MBZ: 262613
Committee memberMarina Klačmer Čalopa
MBZ: 246461
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Information Systems Development)
Varaždin
Defense date and country2014-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
<p>Upravljanje odnosima s klijentima danas predstavlja jednu od najvažnijih aktivnosti poduzeća. Razlog tome leži u činjenici da postoji sve vi&scaron;e konkurenata na trži&scaron;tu pa tako kupci imaju vi&scaron;e izbora, &scaron;to znači i veći rizik za poduzeće da izgubi kupce. Kako bi poduzeća &scaron;to bolje zadržala svoje kupce i klijente njihova marketin&scaron;ka koncepcija usmjerena je na aktivnosti koje proizlaze iz analize potreba i želja kupaca/klijenata. U ovom radu se predstavlja razvoj marketin&scaron;ke strategije usmjerene na upravljanje odnosa s klijentima.</p>
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:432676
Study programmeTitle: Business Systems
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
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Created on2017-01-26 11:11:12