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master's thesis
Podaci o klijentima i proces upravljanja odnosima s kljentima
2010. urn:nbn:hr:211:621179
Crnković, Josip
University of Zagreb
Faculty of Organization and Informatics

Cite this document

Crnković, J. (2010). Podaci o klijentima i proces upravljanja odnosima s kljentima (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:621179

Crnković, Josip. "Podaci o klijentima i proces upravljanja odnosima s kljentima." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2010. https://urn.nsk.hr/urn:nbn:hr:211:621179

Crnković, Josip. "Podaci o klijentima i proces upravljanja odnosima s kljentima." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2010. https://urn.nsk.hr/urn:nbn:hr:211:621179

Crnković, J. (2010). 'Podaci o klijentima i proces upravljanja odnosima s kljentima', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:211:621179

Crnković J. Podaci o klijentima i proces upravljanja odnosima s kljentima [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2010 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:211:621179

J. Crnković, "Podaci o klijentima i proces upravljanja odnosima s kljentima", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2010. Available at: https://urn.nsk.hr/urn:nbn:hr:211:621179

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Metadata
TitlePodaci o klijentima i proces upravljanja odnosima s kljentima
Title (english)Customer data and the process of customer relationship management
AuthorJosip Crnković
MentorGoran Bubas (mentor)
MBZ: 210852
Committee memberNeven Vrček
MBZ: 218614
GranterUniversity of Zagreb
Faculty of Organization and Informatics
Varaždin
Defense date and country2010-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
U radu je bilo govora o važnosti klijenata za tvrtku te o akviziciji i zadržavanju istih. Dan je pregled tipova CRM sustava, povijesti UOK-a. Govorilo se o rizicima, faktorima uspjeha i ključnim čimbenicima unutar procesa Upravljanja odnosima s klijentima. Sam proces je prikazan kroz podprocese te su dane brojne smjernice o uvođenju/implementaciji. Teorija je popraćena mnogim primjerima. Na kraju je napravljen anketni list za studente vezan uz zadovoljstvo radom i uslugama mobilnih operatera (praktični rad).
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:621179
Study programmeTitle: Database and Knowledge Base Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra informatike (magistar/magistra informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-26 12:00:59