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master's thesis
Upravljanje osobnom prodajom tvrtke Oriflame
2014. urn:nbn:hr:211:189170
Kelemen, Suzana
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Kelemen, S. (2014). Upravljanje osobnom prodajom tvrtke Oriflame (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:189170

Kelemen, Suzana. "Upravljanje osobnom prodajom tvrtke Oriflame." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2014. https://urn.nsk.hr/urn:nbn:hr:211:189170

Kelemen, Suzana. "Upravljanje osobnom prodajom tvrtke Oriflame." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2014. https://urn.nsk.hr/urn:nbn:hr:211:189170

Kelemen, S. (2014). 'Upravljanje osobnom prodajom tvrtke Oriflame', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 10 January 2025, https://urn.nsk.hr/urn:nbn:hr:211:189170

Kelemen S. Upravljanje osobnom prodajom tvrtke Oriflame [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2014 [cited 2025 January 10] Available at: https://urn.nsk.hr/urn:nbn:hr:211:189170

S. Kelemen, "Upravljanje osobnom prodajom tvrtke Oriflame", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2014. Available at: https://urn.nsk.hr/urn:nbn:hr:211:189170

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Metadata
TitleUpravljanje osobnom prodajom tvrtke Oriflame
Title (english)Oriflame personal selling menagment
AuthorSuzana Kelemen
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberStjepan Dvorski
MBZ: 218636
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2014-09-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Naglasak ovog rada je na osobnoj prodaji kao jednom od elemenata izravnog marketinga. Radom se nastoje utvrditi koraci koji se trebaju poduzeti kako bi proces prodaje završio kupnjom, što se pak prikazuje na primjeru upravljanja osobnom prodajom tvrtke Oriflame. Na kraju rada se nastoji donijeti zaključak o tome, koliko se međusobno razlikuju procesi osobne prodaje u odabranoj tvrtci od procesa osobne prodaje navedenih u teoriji.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:189170
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-26 12:16:40