prikaz prve stranice dokumenta Upravljanje odnosima s kupcima u trgovini
Access restricted to students and staff of home institution
master's thesis
Upravljanje odnosima s kupcima u trgovini
2015. urn:nbn:hr:211:705078
Šarić, Branka
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Šarić, B. (2015). Upravljanje odnosima s kupcima u trgovini (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:705078

Šarić, Branka. "Upravljanje odnosima s kupcima u trgovini." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2015. https://urn.nsk.hr/urn:nbn:hr:211:705078

Šarić, Branka. "Upravljanje odnosima s kupcima u trgovini." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2015. https://urn.nsk.hr/urn:nbn:hr:211:705078

Šarić, B. (2015). 'Upravljanje odnosima s kupcima u trgovini', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 18 September 2024, https://urn.nsk.hr/urn:nbn:hr:211:705078

Šarić B. Upravljanje odnosima s kupcima u trgovini [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2015 [cited 2024 September 18] Available at: https://urn.nsk.hr/urn:nbn:hr:211:705078

B. Šarić, "Upravljanje odnosima s kupcima u trgovini", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:211:705078

Please login to the repository to save this object to your list.
Metadata
TitleUpravljanje odnosima s kupcima u trgovini
Title (english)CRM in retail industry
AuthorBranka Šarić
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberStjepan Dvorski
MBZ: 218636
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2015-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
U ovom radu prikazane su baze podataka, upravljanje odnosima s kupcima te programi lojalnosti. Na temelju rada provedeno je istraživanje tržišta, u čijem su fokusu trgovine na malo u RH. Prikazano je koriste li trgovine baze podataka svojih kupaca, lojaliti programe i sl. Razvijanje CRM-a, izgradnja modela efikasnog pridobivanja i zadržavanja kupaca u trgovini.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:705078
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Public noteZbog automatske konverzije u pdf moguće su manje nepodudarnosti između originalnog dokumenta i verzije pohranjene u repozitorij.
Created on2017-01-26 13:08:35