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master's thesis
Zadržavanje i vjernost kupaca
2016. urn:nbn:hr:211:222663
Šantek, Tajana
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Šantek, T. (2016). Zadržavanje i vjernost kupaca (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:222663

Šantek, Tajana. "Zadržavanje i vjernost kupaca." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2016. https://urn.nsk.hr/urn:nbn:hr:211:222663

Šantek, Tajana. "Zadržavanje i vjernost kupaca." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2016. https://urn.nsk.hr/urn:nbn:hr:211:222663

Šantek, T. (2016). 'Zadržavanje i vjernost kupaca', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 02 January 2025, https://urn.nsk.hr/urn:nbn:hr:211:222663

Šantek T. Zadržavanje i vjernost kupaca [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2016 [cited 2025 January 02] Available at: https://urn.nsk.hr/urn:nbn:hr:211:222663

T. Šantek, "Zadržavanje i vjernost kupaca", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:211:222663

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Metadata
TitleZadržavanje i vjernost kupaca
Title (english)Retention and customer loyalty
AuthorTajana Šantek
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2016-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Tema rada je zadržavanje i vjernost kupaca. U radu je opisano što je to vjeran kupac i što utječe na stvaranje vjernog kupca. Objašnjeno je u kakvom su odnosu vjernost i zadovoljstvo kupaca, kako se zadovoljstvo mjeri te koje su metode mjerenja. Na kraju su opisani programi lojalnosti, njihova povijesti i ciljevi te su navedeni primjeri. Provedeno je i istraživanje kako programi vjernosti utječu na kupce.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:222663
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-27 07:36:16