Primjena rudarenja podataka iz društvenih mreža za potrebe marketinga

master's thesis

• Title (english): Application od social networks data mining in marketing
• Author: Kristijan Očko
• Mentor: Božidar Kliček (mentor); MBZ: 95426
• Committee member: Željko Dobrović; MBZ: 217896
• Granter: University of Zagreb; Faculty of Organization and Informatics; (Department of Information Systems Development); Varaždin
• Defense date and country: 2012-07-26, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Organization and Informatics

Abstract

Naglim razvojem društvenih mreža, sve veća se pažnja polaže i njihovoj analizi. U radu je dan prikaz metoda i algoritama za rudarenje podataka u društvenim mrežama, kao i samog pojma i razvoja društvenih mreža i same tehnike rudarenja podataka i primjena istih za potrebe marketinga. Napravljena je analiza nekih od njih , pregled specifičnih alata koji se koriste u svrhu analize društvenih mreža, te primjer analize društvene mreže jednim od alata.

• Keywords: data mining; društvene mreže; marketing
• Language: croatian
• URN:NBN: urn:nbn:hr:211:402043
• Study programme: Title: Database and Knowledge Base Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra informatike (magistar/magistra informatike)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2017-01-27 08:14:52