Access restricted to students and staff of home institution
master's thesis
2   1
Application od social networks data mining in marketing
Kristijan Očko (2012)
University of Zagreb
Faculty of Organization and Informatics Varaždin
Department of Information Systems Development
Metadata
TitlePrimjena rudarenja podataka iz društvenih mreža za potrebe marketinga
AuthorKristijan Očko
Mentor(s)Božidar Kliček (thesis advisor)
Abstract
Naglim razvojem društvenih mreža, sve veća se pažnja polaže i njihovoj analizi. U radu je dan prikaz metoda i algoritama za rudarenje podataka u društvenim mrežama, kao i samog pojma i razvoja društvenih mreža i same tehnike rudarenja podataka i primjena istih za potrebe marketinga. Napravljena je analiza nekih od njih , pregled specifičnih alata koji se koriste u svrhu analize društvenih mreža, te primjer analize društvene mreže jednim od alata.
Parallel title (English)Application od social networks data mining in marketing
Committee MembersŽeljko Dobrović
GranterUniversity of Zagreb
Faculty of Organization and Informatics Varaždin
Lower level organizational unitsDepartment of Information Systems Development
PlaceVaraždin
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Study programme typeuniversity
Study levelgraduate
Study programmeDatabase and Knowledge Base Studies
Academic title abbreviationmag.inf.
Genremaster's thesis
Language Croatian
Defense date2012-07-26
Parallel keywords (Croatian)data mining društvene mreže marketing
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://creativecommons.org/licenses/by-nc-nd/3.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:211:402043