prikaz prve stranice dokumenta Poslovna etika i marketing
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undergraduate thesis
Poslovna etika i marketing
2013. urn:nbn:hr:211:576865
Kuzmanović, Andreja
University of Zagreb
Faculty of Organization and Informatics
Department of Organization

Cite this document

Kuzmanović, A. (2013). Poslovna etika i marketing (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:576865

Kuzmanović, Andreja. "Poslovna etika i marketing." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2013. https://urn.nsk.hr/urn:nbn:hr:211:576865

Kuzmanović, Andreja. "Poslovna etika i marketing." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2013. https://urn.nsk.hr/urn:nbn:hr:211:576865

Kuzmanović, A. (2013). 'Poslovna etika i marketing', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 10 September 2024, https://urn.nsk.hr/urn:nbn:hr:211:576865

Kuzmanović A. Poslovna etika i marketing [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2013 [cited 2024 September 10] Available at: https://urn.nsk.hr/urn:nbn:hr:211:576865

A. Kuzmanović, "Poslovna etika i marketing", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2013. Available at: https://urn.nsk.hr/urn:nbn:hr:211:576865

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Metadata
TitlePoslovna etika i marketing
Title (english)Business ethics and marketing
AuthorAndreja Kuzmanović
MentorĆiril Čoh (mentor)
Committee memberGoran Bubas
MBZ: 210852
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Organization)
Varaždin
Defense date and country2013-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Marketinški stručnjaci često se susreću s etičkim dilemama u poslovanju kada trebaju izabrati između etičnosti i profita. Kao dokaz da poduzeće posluje etično služi etički kodeks, s kojim svi zaposlenici trebaju biti upoznati i pridržavati ga se. U marketingu malo tko drži do poslovne etike. Većina proizvođača koristi različite marketinške obmane kako bi što lakše prodali svoj proizvod i ostvarili glavni cilj - profit. Kao odgovor na nepoštivanje i kršenje potrošačkih prava, pojavile su se udruge za zaštitu potrošača.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:576865
Study programmeTitle: Information Technology in Business Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Public noteZbog automatske konverzije u pdf moguće su manje nepodudarnosti između originalnog dokumenta i verzije pohranjene u repozitorij.
Created on2017-02-03 14:01:43