Scientific paper - Original scientific paper
The potential for big data application in the marketing of banking institutions

Dvorski Lacković, Ivana; Kovšca, Vladimir; Lacković Vincek, Zrinka (2016)
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Dvorski Lacković, I., Kovšca, V. & Lacković Vincek, Z. (2016). The potential for big data application in the marketing of banking institutions. CRODMA 2016 – Book of papers (pp. 169-176). Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:635225

Dvorski Lacković, Ivana, et al. "The potential for big data application in the marketing of banking institutions." CRODMA 2016 – Book of papers, 2016, pp. 169-176. https://urn.nsk.hr/urn:nbn:hr:211:635225

Dvorski Lacković, Ivana, Vladimir Kovšca and Zrinka Lacković Vincek. "The potential for big data application in the marketing of banking institutions." In CRODMA 2016 – Book of papers, 169-176. 2016. Accessed 2019 August 20. https://urn.nsk.hr/urn:nbn:hr:211:635225

Dvorski Lacković, I., Kovšca, V. and Lacković Vincek, Z. (2016) 'The potential for big data application in the marketing of banking institutions', CRODMA 2016 – Book of papers, pp. 169-176. Available at: https://urn.nsk.hr/urn:nbn:hr:211:635225 (Accessed 20 August 2019)

Dvorski Lacković I, Kovšca V, Lacković Vincek Z. The potential for big data application in the marketing of banking institutions. CRODMA 2016 – Book of papers. 2016. Pp. 169-176. [cited 2019 August 20] Available at: https://urn.nsk.hr/urn:nbn:hr:211:635225

I. Dvorski Lacković, V. Kovšca and Z. Lacković Vincek, "The potential for big data application in the marketing of banking institutions", CRODMA 2016 – Book of papers 2016. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:211:635225 [Accessed: 20 August 2019]