prikaz prve stranice dokumenta Effectiveness of the Direct Marketing as the Promotional Element of an Enterprise
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Scientific paper - Chapter in Book
Effectiveness of the Direct Marketing as the Promotional Element of an Enterprise
In: Economic integrations, competition and cooperation : Research monography = Intégrations économiques, concurrence et coopération / Kandžija, Vinko; Kumar, Andrej (Ed.). Rijeka: 2010. pp. 351-363. urn:nbn:hr:211:241025
Gregurec, Iva; Brodar, Kristina

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Gregurec, I. & Brodar, K. (2010). Effectiveness of the Direct Marketing as the Promotional Element of an Enterprise. In V. Kandžija, (Ed.), A. Kumar, (Ed.), Economic integrations, competition and cooperation : Research monography = Intégrations économiques, concurrence et coopération (pp. 351-363). Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:241025

Gregurec, Iva and Kristina Brodar. "Effectiveness of the Direct Marketing as the Promotional Element of an Enterprise." Economic integrations, competition and cooperation : Research monography = Intégrations économiques, concurrence et coopération, edited by Vinko Kandžija, edited by Andrej Kumar, 2010, pp. 351-363. https://urn.nsk.hr/urn:nbn:hr:211:241025

Gregurec, Iva and Kristina Brodar. "Effectiveness of the Direct Marketing as the Promotional Element of an Enterprise." In Economic integrations, competition and cooperation : Research monography = Intégrations économiques, concurrence et coopération, edited by Vinko Kandžija, edited by Andrej Kumar, 351-363. 2010. https://urn.nsk.hr/urn:nbn:hr:211:241025

Gregurec, I. and Brodar, K. (2010) 'Effectiveness of the Direct Marketing as the Promotional Element of an Enterprise' in Kandžija, V. (ed.), Kumar, A. (ed.) Economic integrations, competition and cooperation : Research monography = Intégrations économiques, concurrence et coopération pp. 351-363. Available at: https://urn.nsk.hr/urn:nbn:hr:211:241025 (Accessed 08 September 2024)

Gregurec I, Brodar K. Effectiveness of the Direct Marketing as the Promotional Element of an Enterprise. In: V. Kandžija, ed., A. Kumar, ed. Economic integrations, competition and cooperation : Research monography = Intégrations économiques, concurrence et coopération. 2010. Pp. 351-363. [cited 2024 September 08] Available at: https://urn.nsk.hr/urn:nbn:hr:211:241025

I. Gregurec and K. Brodar, "Effectiveness of the Direct Marketing as the Promotional Element of an Enterprise", Economic integrations, competition and cooperation : Research monography = Intégrations économiques, concurrence et coopération, V. Kandžija and A. Kumar, Eds. 2010, pp. 351-363. [Online] Available at: https://urn.nsk.hr/urn:nbn:hr:211:241025

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Metadata
Title (english)Effectiveness of the Direct Marketing as the Promotional Element of an Enterprise
AuthorIva Gregurec
AuthorKristina Brodar
EditorVinko Kandžija
EditorAndrej Kumar
Author's institutionUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract (english)
The paper deals with standing of young population about the SMS messaging as an element of direct marketing advertising of small and medium-sized enterprises (SMEs). This issue is of great importance for Croatian SMEs who want to be competitive with SMEs in EU who have already gradually accepted this promotional channel. First part of the article explores recent literature on the subject, and afterwards the results of the research are presented. The research shows that examined population (Students of Faculty of Organization and Informatics, University of Zagreb - FOI) is not enthusiastic about SMS advertising. But, certain potential exists because they like and easily accept innovative products and services and about third of them is still indifferent of the idea of receiving SMS ads which could be changed. This way, SMS advertising could become prosperous channel of promotion for SMEs in Croatia.
Keywords (english)
Languageenglish
Publication typeScientific paper - Chapter in Book
Publication statusPublished
Peer reviewPeer review - international
Publication versionDraft version
Book titleEconomic integrations, competition and cooperation : Research monography = Intégrations économiques, concurrence et coopération
Numberingpp. 351-363
ISBN978-953-6148-93-6
URN:NBNurn:nbn:hr:211:241025
Publication2010
Type of resourceText
Publishing placeRijeka
Access conditionsInstitutional access
Terms of useLicence In copyright icon
Created on2017-12-06 13:30:36