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master's thesis
Uloga velikih podataka na formiranje marketinških strategija
2017. urn:nbn:hr:211:742751
Hižak, Jelena
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Hižak, J. (2017). Uloga velikih podataka na formiranje marketinških strategija (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:742751

Hižak, Jelena. "Uloga velikih podataka na formiranje marketinških strategija." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2017. https://urn.nsk.hr/urn:nbn:hr:211:742751

Hižak, Jelena. "Uloga velikih podataka na formiranje marketinških strategija." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2017. https://urn.nsk.hr/urn:nbn:hr:211:742751

Hižak, J. (2017). 'Uloga velikih podataka na formiranje marketinških strategija', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:742751

Hižak J. Uloga velikih podataka na formiranje marketinških strategija [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2017 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:211:742751

J. Hižak, "Uloga velikih podataka na formiranje marketinških strategija", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:211:742751

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Metadata
TitleUloga velikih podataka na formiranje marketinških strategija
Title (english)The role of big data on formation of a marketing strategy
AuthorJelena Hižak
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2017-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Pojam i definicija velikih podataka. Utjecaj tehnologije velikih podataka na marketing. Promjena marketinških paradigmi primjenom velikih podataka. Uloga strateškog planiranjua u marketingu. Izrada i implementacija marketinških strategija. Prikaz novih strateških modela primjenom velikih podataka. Istraživanje primjene vellikih podataka u poduzećima.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:742751
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2019-03-04 10:47:33