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master's thesis
Personalizacija u realnom vremenu
2017. urn:nbn:hr:211:354673
Valjak, Marko
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Valjak, M. (2017). Personalizacija u realnom vremenu (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:354673

Valjak, Marko. "Personalizacija u realnom vremenu." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2017. https://urn.nsk.hr/urn:nbn:hr:211:354673

Valjak, Marko. "Personalizacija u realnom vremenu." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2017. https://urn.nsk.hr/urn:nbn:hr:211:354673

Valjak, M. (2017). 'Personalizacija u realnom vremenu', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 12 November 2024, https://urn.nsk.hr/urn:nbn:hr:211:354673

Valjak M. Personalizacija u realnom vremenu [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2017 [cited 2024 November 12] Available at: https://urn.nsk.hr/urn:nbn:hr:211:354673

M. Valjak, "Personalizacija u realnom vremenu", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:211:354673

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Metadata
TitlePersonalizacija u realnom vremenu
Title (english)Real-time personalization
AuthorMarko Valjak
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2017-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Pojam i značenje personaliziranog pristupa kupcima. Utjecaj suvremene terhnologije na komunikaciju s kupcima. Masovni marketing vs. individualni marketing. Prednosti personalizacije u realnom vremenu. Kreiranje personaliziranih sadržaja na mrežnim stranicama i društvenim mrežama. Praćenje reakcije kupaca na personaliziranu komunikaciju.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:354673
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2019-03-04 10:48:48