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master's thesis
Istraživanje tržišta u eri velikih podataka
2017. urn:nbn:hr:211:327098
Meštrović, Dubravko
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Meštrović, D. (2017). Istraživanje tržišta u eri velikih podataka (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:327098

Meštrović, Dubravko. "Istraživanje tržišta u eri velikih podataka." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2017. https://urn.nsk.hr/urn:nbn:hr:211:327098

Meštrović, Dubravko. "Istraživanje tržišta u eri velikih podataka." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2017. https://urn.nsk.hr/urn:nbn:hr:211:327098

Meštrović, D. (2017). 'Istraživanje tržišta u eri velikih podataka', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 23 February 2025, https://urn.nsk.hr/urn:nbn:hr:211:327098

Meštrović D. Istraživanje tržišta u eri velikih podataka [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2017 [cited 2025 February 23] Available at: https://urn.nsk.hr/urn:nbn:hr:211:327098

D. Meštrović, "Istraživanje tržišta u eri velikih podataka", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:211:327098

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Metadata
TitleIstraživanje tržišta u eri velikih podataka
Title (english)Market research in era of big data
AuthorDubravko Meštrović
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2017-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Uloga istraživanja tržišta u marketingu. Upravljanje procesom istraživanja tržišta. Primjena metoda i tehnika istraživanja tržišta. Pojam i uloga velikih podataka u marketingu. Prikupljanje, analiza i korištenje podataka u istraživanju tržišta. Prednosti i nedostaci korištenje velikih podataka u istraživanju tržišta. Istraživanje primjene velikih podataka za potrebe istraživanja tržišta u hrvatskoj gospodarskoj praksi.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:327098
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Public noteZbog automatske konverzije u pdf moguće su manje nepodudarnosti između originalnog dokumenta i verzije pohranjene u repozitorij.
Created on2019-03-04 10:48:17