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master's thesis
Implementacija velikih vrsta podataka u CRM
2018. urn:nbn:hr:211:686407
Pero, Batinić
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

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Pero, B. (2018). Implementacija velikih vrsta podataka u CRM (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:686407

Pero, Batinić. "Implementacija velikih vrsta podataka u CRM." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2018. https://urn.nsk.hr/urn:nbn:hr:211:686407

Pero, Batinić. "Implementacija velikih vrsta podataka u CRM." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2018. https://urn.nsk.hr/urn:nbn:hr:211:686407

Pero, B. (2018). 'Implementacija velikih vrsta podataka u CRM', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:211:686407

Pero B. Implementacija velikih vrsta podataka u CRM [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2018 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:211:686407

B. Pero, "Implementacija velikih vrsta podataka u CRM", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:211:686407

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Metadata
TitleImplementacija velikih vrsta podataka u CRM
Title (english)Big data CRM
AuthorBatinić Pero
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2018-09-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Big Data i CRM su dva relativno nova pojma koji u posljednjih nekoliko godina ostvaruju veliki rast u svijetskom poslovanju. Svaki pojam za sebe apsolutno je utjecao na razvoj i promjene kako u marketingu tako i u svim funkcijama u poduzecu. Big Data se odnosi na nacin prikupljanja velikih kolicina podatka, dok je CRM složen sustav djelovanja poduzeca s ciljem postizanja prisnijih odnosa s kupcima.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:686407
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2019-03-04 11:01:39