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master's thesis
Izrada prediktivnih modela u marketingu
2018. urn:nbn:hr:211:359248
Erna, Golubić
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Erna, G. (2018). Izrada prediktivnih modela u marketingu (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:359248

Erna, Golubić. "Izrada prediktivnih modela u marketingu." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2018. https://urn.nsk.hr/urn:nbn:hr:211:359248

Erna, Golubić. "Izrada prediktivnih modela u marketingu." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2018. https://urn.nsk.hr/urn:nbn:hr:211:359248

Erna, G. (2018). 'Izrada prediktivnih modela u marketingu', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 30 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:359248

Erna G. Izrada prediktivnih modela u marketingu [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2018 [cited 2024 December 30] Available at: https://urn.nsk.hr/urn:nbn:hr:211:359248

G. Erna, "Izrada prediktivnih modela u marketingu", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:211:359248

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Metadata
TitleIzrada prediktivnih modela u marketingu
Title (english)Predictive modeling in marketing
AuthorGolubić Erna
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2018-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
U diplomskom će radu biti prikazana i objašnjena izrada prediktivnih modela u marketingu kako bi kompanije bile u mogućnosti predvidjeti ponašanje kupaca u budućnosti. Za stvaranje modela vrlo je bitna prediktivna analitika koja postaje nezaobilazna u analizi postojećih podataka te predviđanja budućnih nepoznatih događaja. Cilj rada je analizirati kako veliki podaci (Big Data) zajedno s analitikom mogu ponuditi organizacijama impresivne mogućnosti za poboljšanje učinkovitosti. Na primjeru Amazona je objašnjeno kako je postao najveći svjetski online trgovac putem analize podataka te sustava preporuke i personalizirane ponude.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:359248
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 3.0 Unported (CC BY 3.0) icon
Created on2019-03-04 11:02:51