prikaz prve stranice dokumenta Izravni marketing
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undergraduate thesis
Izravni marketing
2019. urn:nbn:hr:211:767872
Petrić, Bojana
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Petrić, B. (2019). Izravni marketing (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:767872

Petrić, Bojana. "Izravni marketing." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2019. https://urn.nsk.hr/urn:nbn:hr:211:767872

Petrić, Bojana. "Izravni marketing." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2019. https://urn.nsk.hr/urn:nbn:hr:211:767872

Petrić, B. (2019). 'Izravni marketing', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 16 April 2024, https://urn.nsk.hr/urn:nbn:hr:211:767872

Petrić B. Izravni marketing [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2019 [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:211:767872

B. Petrić, "Izravni marketing", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:211:767872

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Metadata
TitleIzravni marketing
Title (english)Direct marketing
AuthorBojana Petrić
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2019-01-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Pojam i razvoj izravnog marketinga. Kanali i mediji izravnog marketinga. Pojam te primjena baza podataka o korisnicima. Primjena izravnog marketinga objašnjena je na dva primjera poduzeća koja posluju na hrvatskom tržištu a i šire.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:767872
Study programmeTitle: Information Technology in Business Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2019-03-04 11:34:09