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undergraduate thesis
Upravljanje oglašavanjem
2017. urn:nbn:hr:211:754358
Mesarić, Sanja
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Mesarić, S. (2017). Upravljanje oglašavanjem (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:754358

Mesarić, Sanja. "Upravljanje oglašavanjem." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2017. https://urn.nsk.hr/urn:nbn:hr:211:754358

Mesarić, Sanja. "Upravljanje oglašavanjem." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2017. https://urn.nsk.hr/urn:nbn:hr:211:754358

Mesarić, S. (2017). 'Upravljanje oglašavanjem', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:754358

Mesarić S. Upravljanje oglašavanjem [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2017 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:211:754358

S. Mesarić, "Upravljanje oglašavanjem", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:211:754358

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Metadata
TitleUpravljanje oglašavanjem
Title (english)Advertising management
AuthorSanja Mesarić
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2017-09-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
U radu je opisana uloga promotivnog spleta u marketingu, te komunikacijski proces i elementi promotivnog spleta. Objašnjeno je oglašavanje, njegovi ciljevi i određivanje proračuna. Zatim, oglašavanje u medijima te prikriveno oglašavanje. I za kraj su navedeni uspješni primjeri oglašivačkih kampanja u Hrvatskoj i svijetu.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:754358
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2019-03-04 11:58:21