prikaz prve stranice dokumenta Marketing u bankarstvu
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undergraduate thesis
Marketing u bankarstvu
2018. urn:nbn:hr:211:965600
Radić, Ana-Marija
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Radić, A. M. (2018). Marketing u bankarstvu (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:965600

Radić, Ana Marija. "Marketing u bankarstvu." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2018. https://urn.nsk.hr/urn:nbn:hr:211:965600

Radić, Ana Marija. "Marketing u bankarstvu." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2018. https://urn.nsk.hr/urn:nbn:hr:211:965600

Radić, A. M. (2018). 'Marketing u bankarstvu', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 18 September 2024, https://urn.nsk.hr/urn:nbn:hr:211:965600

Radić AM. Marketing u bankarstvu [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2018 [cited 2024 September 18] Available at: https://urn.nsk.hr/urn:nbn:hr:211:965600

A. M. Radić, "Marketing u bankarstvu", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:211:965600

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Metadata
TitleMarketing u bankarstvu
Title (english)Marketing in banking sector
AuthorAna-Marija Radić
MentorIva Gregurec (mentor)
MBZ: 301524
Committee memberDamir Dobrinić
MBZ: 215903
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2018-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Banke potiču razvijanje novih metoda poslovanja, koristeći marketing i inovativne tehnologije s ciljem davanja klijentu ono što on želi i što je njemu potrebno. Potrebe suvremenog bankarskog marketinga više se ne mogu zadovoljiti klasičnim elementima marketinškog spleta. U radu su ukratko objašnjeni definicija, ciljevi i strategija marketinga, zatim marketing u bankarstvu i na kraju je obrađen praktični primjer PBZ banke na temelju gore navedenih činjenica. Stoga ovaj rad prikazuje teorijski okvir, ali i praktični primjer kako bi se vidjelo na koji način se marketinške aktivnosti koriste u praksi. Ključne riječi: marketing, bankarstvo, potrošači, internet, PBZ banka.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:965600
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2019-03-04 12:26:29