prikaz prve stranice dokumenta Marketing stvari
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master's thesis
Marketing stvari
2019. urn:nbn:hr:211:629491
Rabuzin, Lucija
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Rabuzin, L. (2019). Marketing stvari (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:629491

Rabuzin, Lucija. "Marketing stvari." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2019. https://urn.nsk.hr/urn:nbn:hr:211:629491

Rabuzin, Lucija. "Marketing stvari." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2019. https://urn.nsk.hr/urn:nbn:hr:211:629491

Rabuzin, L. (2019). 'Marketing stvari', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 02 January 2025, https://urn.nsk.hr/urn:nbn:hr:211:629491

Rabuzin L. Marketing stvari [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2019 [cited 2025 January 02] Available at: https://urn.nsk.hr/urn:nbn:hr:211:629491

L. Rabuzin, "Marketing stvari", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:211:629491

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Metadata
TitleMarketing stvari
Title (english)Marketing of things
AuthorLucija Rabuzin
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2019-09-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Internet stvari postaje dio svakodnevnog života. Broj uređaja povezanih s internetom raste te se Internet stvari primjenjuje u mnogim područjima. Internet stvari ima veliki utjecaj i na marketing. Primjenom Interneta stvari marketinški stručnjaci prilagođavaju ponudu svakom potrošaču čime nastaje marketing stvari, odnosno marketing koji primjenjuje Internet stvari za ostvarivanje svojih ciljeva. U funkciji marketinga se javljaju i mnoge druge nove tehnologije te je tako tehnološki napredak donio mnoge promjene tijekom godina u području marketinga, a kakav je utjecaj novih tehnologija na marketing pokazali su rezultati provedenog istraživanja.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:629491
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2020-04-27 07:27:03