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undergraduate thesis
Utjecaj obitelji na ponašanje potrošača prilikom odluke o kupnji
2019. urn:nbn:hr:211:057734
Marijan, Krobot
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

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Marijan, K. (2019). Utjecaj obitelji na ponašanje potrošača prilikom odluke o kupnji (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:057734

Marijan, Krobot. "Utjecaj obitelji na ponašanje potrošača prilikom odluke o kupnji." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2019. https://urn.nsk.hr/urn:nbn:hr:211:057734

Marijan, Krobot. "Utjecaj obitelji na ponašanje potrošača prilikom odluke o kupnji." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2019. https://urn.nsk.hr/urn:nbn:hr:211:057734

Marijan, K. (2019). 'Utjecaj obitelji na ponašanje potrošača prilikom odluke o kupnji', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:057734

Marijan K. Utjecaj obitelji na ponašanje potrošača prilikom odluke o kupnji [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2019 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:211:057734

K. Marijan, "Utjecaj obitelji na ponašanje potrošača prilikom odluke o kupnji", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:211:057734

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Metadata
TitleUtjecaj obitelji na ponašanje potrošača prilikom odluke o kupnji
Title (english)The impact of the family on the behavior of consumers when making a purchase decision
AuthorKrobot Marijan
MentorIva Gregurec (mentor)
MBZ: 301524
Committee memberDamir Dobrinić
MBZ: 215903
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2019-09-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Istraživanje u radu prikazuje teorijski okvir ponašanja potrošača i utjecaja obitelji, kao ključne referentne skupine na odluke o kupnji pojedinca. U radu će se prikazati slabe li osobni čimbenici ponašanja potrošača pod utjecajem obitelji.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:057734
Study programmeTitle: Information Technology in Business Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 3.0 Unported (CC BY 3.0) icon
Created on2020-04-27 07:46:27