prikaz prve stranice dokumenta Internetski marketing
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undergraduate thesis
Internetski marketing
2019. urn:nbn:hr:211:313572
Antolić, Leonarda
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Antolić, L. (2019). Internetski marketing (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:313572

Antolić, Leonarda. "Internetski marketing." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2019. https://urn.nsk.hr/urn:nbn:hr:211:313572

Antolić, Leonarda. "Internetski marketing." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2019. https://urn.nsk.hr/urn:nbn:hr:211:313572

Antolić, L. (2019). 'Internetski marketing', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 08 September 2024, https://urn.nsk.hr/urn:nbn:hr:211:313572

Antolić L. Internetski marketing [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2019 [cited 2024 September 08] Available at: https://urn.nsk.hr/urn:nbn:hr:211:313572

L. Antolić, "Internetski marketing", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:211:313572

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Metadata
TitleInternetski marketing
Title (english)Internet marketing
AuthorLeonarda Antolić
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2019-09-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Rad se bavi istraživanjem važnosti interneta kao promotivnog medija koji je danas sve zastupljeniji u poslovanju poduzeća, a itekako utječe na uspješnost i prepoznatljivost istog. Rad je koncipiran od samih početaka proizvodnje, pa sve do pojave interneta i društvenih mreža koje danas predstavljaju oblik svakodnevne komunikacije, a time i promotivni temelj poduzeća. Osim teorijskog dijela, na kraju rada opisane su dvije uspješno provedene kampanje koje su se koristile internetskim marketingom.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:313572
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2020-04-27 08:33:31