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undergraduate thesis
Marketing putem društvenih mreža
2019. urn:nbn:hr:211:575834
Petek, Antonela
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Petek, A. (2019). Marketing putem društvenih mreža (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:575834

Petek, Antonela. "Marketing putem društvenih mreža." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2019. https://urn.nsk.hr/urn:nbn:hr:211:575834

Petek, Antonela. "Marketing putem društvenih mreža." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2019. https://urn.nsk.hr/urn:nbn:hr:211:575834

Petek, A. (2019). 'Marketing putem društvenih mreža', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 24 February 2025, https://urn.nsk.hr/urn:nbn:hr:211:575834

Petek A. Marketing putem društvenih mreža [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2019 [cited 2025 February 24] Available at: https://urn.nsk.hr/urn:nbn:hr:211:575834

A. Petek, "Marketing putem društvenih mreža", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:211:575834

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Metadata
TitleMarketing putem društvenih mreža
Title (english)Social media marketing
AuthorAntonela Petek
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2019-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
U radu je opisan marketing putem društvenih mreža kroz koji se pokušalo odgovoriti na pitanje: „Kako su zapravo društvene mreže doprinijele razvoju marketinga i olakšale mnogim tvrtkama njihove kampanje?“. S obzirom na to da svaka društvena mreža ima svoje specifičnosti, svaka mreža nije pogodna za svaki oblik oglašavanja. Iz tog se razloga društvenim mrežama treba pristupiti individualno, da bi poslovanje bilo uspješno. Uz korištenje društvenih mreža u svrhe marketinga, bitno je obratiti pozornost na sigurnost korisnika, ali i ponuđača. Kako bi se zaštitila sigurnost korisnika, uvodi se Uredba o zaštiti osobnih podataka koju je uvela EU.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:575834
Study programmeTitle: Information Technology in Business Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2020-04-27 08:36:56