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undergraduate thesis
Utjecaj zemlje podrijetla na odluku o kupnji
2015. urn:nbn:hr:211:788254
Horvat, Dario
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Horvat, D. (2015). Utjecaj zemlje podrijetla na odluku o kupnji (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:788254

Horvat, Dario. "Utjecaj zemlje podrijetla na odluku o kupnji." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2015. https://urn.nsk.hr/urn:nbn:hr:211:788254

Horvat, Dario. "Utjecaj zemlje podrijetla na odluku o kupnji." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2015. https://urn.nsk.hr/urn:nbn:hr:211:788254

Horvat, D. (2015). 'Utjecaj zemlje podrijetla na odluku o kupnji', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:788254

Horvat D. Utjecaj zemlje podrijetla na odluku o kupnji [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2015 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:211:788254

D. Horvat, "Utjecaj zemlje podrijetla na odluku o kupnji", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:211:788254

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Metadata
TitleUtjecaj zemlje podrijetla na odluku o kupnji
Title (english)The impact of country of origin on the purchasing decision
AuthorDario Horvat
MentorIva Gregurec (mentor)
MBZ: 301524
Committee memberDamir Dobrinić
MBZ: 215903
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2015-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Rad sadržava teoriju o procesu donošenja odluke o kupovini. Zemlja podrijetla može se promatrati u više faza. Utjecaj zemlje podrijetla ovisi od potrošača do potrošača, vrsti proizvoda i poznatosti marke. Istraživanjem tržišta dobiveni su rezultati o utjecaju zemlje podrijetla na različite vrste proizvoda, koje zemlje prevladavaju kvalitetom, i koji čimbenici osim zemlje podrijetla još utječu na odluku o kupovini.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:788254
Study programmeTitle: Business Systems
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-25 13:09:57