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undergraduate thesis
Lojalnost klijenata
2020. urn:nbn:hr:211:973073
Gerić, Ivana
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Gerić, I. (2020). Lojalnost klijenata (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:973073

Gerić, Ivana. "Lojalnost klijenata." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:973073

Gerić, Ivana. "Lojalnost klijenata." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:973073

Gerić, I. (2020). 'Lojalnost klijenata', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 12 April 2024, https://urn.nsk.hr/urn:nbn:hr:211:973073

Gerić I. Lojalnost klijenata [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2020 [cited 2024 April 12] Available at: https://urn.nsk.hr/urn:nbn:hr:211:973073

I. Gerić, "Lojalnost klijenata", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:211:973073

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Metadata
TitleLojalnost klijenata
Title (english)Customer loyalty
AuthorIvana Gerić
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec (član povjerenstva)
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2020-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Tema ovog završnog rada je lojalnost klijenata. U radu se najprije definira pojam lojalnosti klijenata i njezin utjecaj na poslovanje poduzeća. Navode se čimbenici lojalnosti klijenata i uloga vrijednosti u stvaranju lojalnosti. Nakon toga definira se povezanost između zadovoljstva klijenata i lojalnosti klijenata te određuje utjecaj zadovoljstva na ponovljenu kupnju. Definira se proces stvaranja i izgradnje lojalnosti te se navode ciljevi i vrste programa lojalnosti koje provode poduzeća. Na kraju rada prikazuju se rezultati istraživanja o utjecaju marketinga na društvenim mrežama na lojalnost klijenata i iznosi zaključak cjelokupnog rada. Ključne riječi: Lojalnost klijenata, vrijednost, zadovoljstvo potrošača, programi lojalnost
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:973073
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence Attribution-NoDerivs 3.0 Unported (CC BY-ND 3.0) icon
Created on2021-05-06 10:23:48