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undergraduate thesis
Veliki podaci i mikrotargetiranje u političkim kampanjama
2020. urn:nbn:hr:211:588515
Antolos, Jerry John
University of Zagreb
Faculty of Organization and Informatics
Department of Information Systems Development

Cite this document

Antolos, J. J. (2020). Veliki podaci i mikrotargetiranje u političkim kampanjama (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:588515

Antolos, Jerry John. "Veliki podaci i mikrotargetiranje u političkim kampanjama." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:588515

Antolos, Jerry John. "Veliki podaci i mikrotargetiranje u političkim kampanjama." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:588515

Antolos, J. J. (2020). 'Veliki podaci i mikrotargetiranje u političkim kampanjama', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 29 November 2024, https://urn.nsk.hr/urn:nbn:hr:211:588515

Antolos JJ. Veliki podaci i mikrotargetiranje u političkim kampanjama [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2020 [cited 2024 November 29] Available at: https://urn.nsk.hr/urn:nbn:hr:211:588515

J. J. Antolos, "Veliki podaci i mikrotargetiranje u političkim kampanjama", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:211:588515

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Metadata
TitleVeliki podaci i mikrotargetiranje u političkim kampanjama
Title (english)Big data and microtargeting in political campaigns
AuthorJerry John Antolos
MentorBožidar Kliček (mentor)
MBZ: 95426
Committee memberMarina Klačmer Čalopa (član povjerenstva)
MBZ: 246461
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Information Systems Development)
Varaždin
Defense date and country2020-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Mikrotargetiranje je termin koji označuje tehnike izravnog marketinga, često ga koriste političke stranke u izbornim kampanjama, a uključuje rudarenje podataka za prediktivnu segmentaciju tržišta (biračkog tijela). U ovom radu opisat ću razvoj područja mi te nekoliko primjera mikrotargetiranja u povijesti. Na temelju postojeće literature i javno dostupnih podataka, alternativnim tehnikama i alatima za analizu podataka, ilustrirat ću sam proces mikrotargetiranja na vlastitom slučaju. Na kraju ću usporediti vlastite dobivene rezultate i zaključke s postojećim rezultatima u literaturi.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:588515
Study programmeTitle: Information Systems
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-05-13 13:25:30