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undergraduate thesis
Utjecaj programa lojalnosti na ponašanje kupaca
2020. urn:nbn:hr:211:786794
Barić, Sara
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

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Barić, S. (2020). Utjecaj programa lojalnosti na ponašanje kupaca (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:786794

Barić, Sara. "Utjecaj programa lojalnosti na ponašanje kupaca." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:786794

Barić, Sara. "Utjecaj programa lojalnosti na ponašanje kupaca." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:786794

Barić, S. (2020). 'Utjecaj programa lojalnosti na ponašanje kupaca', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:211:786794

Barić S. Utjecaj programa lojalnosti na ponašanje kupaca [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2020 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:211:786794

S. Barić, "Utjecaj programa lojalnosti na ponašanje kupaca", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:211:786794

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Metadata
TitleUtjecaj programa lojalnosti na ponašanje kupaca
Title (english)Impact of loyalty programs on customer behavior
AuthorSara Barić
MentorIva Gregurec (mentor)
MBZ: 301524
Committee memberDamir Dobrinić (član povjerenstva)
MBZ: 215903
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2020-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Ovaj završni rad bavi se razradom programa lojalnosti i njihovom utjecaju na ponašanje kupaca. Definiran je kupovni proces kod kupaca, njihovo ponašanje, kao i važnost kupaca i njihovog zadovoljstva. Temeljem toga definira se lojalnost kupaca, razlozi razvijanja programa lojalnosti i njihove vrste. U sklopu ovoga rada provedeno je istraživanje na temu utjecaja programa lojalnosti na ponašanje kupaca i doneseni su zaključci na temelju rezultata istraživanja.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:786794
Study programmeTitle: Business Systems
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) icon
Created on2021-05-13 13:27:56