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undergraduate thesis
Uloga baza podataka u digitalnom marketingu
2021. urn:nbn:hr:211:034518
Turk, Marija
University of Zagreb
Faculty of Organization and Informatics
Department of Theoretical and Applied Foundations of Information Sciences

Cite this document

Turk, M. (2021). Uloga baza podataka u digitalnom marketingu (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:034518

Turk, Marija. "Uloga baza podataka u digitalnom marketingu." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2021. https://urn.nsk.hr/urn:nbn:hr:211:034518

Turk, Marija. "Uloga baza podataka u digitalnom marketingu." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2021. https://urn.nsk.hr/urn:nbn:hr:211:034518

Turk, M. (2021). 'Uloga baza podataka u digitalnom marketingu', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 19 September 2024, https://urn.nsk.hr/urn:nbn:hr:211:034518

Turk M. Uloga baza podataka u digitalnom marketingu [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2021 [cited 2024 September 19] Available at: https://urn.nsk.hr/urn:nbn:hr:211:034518

M. Turk, "Uloga baza podataka u digitalnom marketingu", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:211:034518

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Metadata
TitleUloga baza podataka u digitalnom marketingu
Title (english)Using databases in digital marketing
AuthorMarija Turk
MentorKornelije Rabuzin (mentor)
MBZ: 246472
Committee memberDamir Dobrinić (član povjerenstva)
MBZ: 215903
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Theoretical and Applied Foundations of Information Sciences)
Varaždin
Defense date and country2021-09-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Ovaj rad govori o digitalnom marketingu i važnosti uporabe baze podataka u njemu. Digitalni marketing sve je više popularan u današnjici, a predstavlja korištenje različitih digitalnih tehnologija. Kako bi neko poduzeće bilo efikasno potrebno je provoditi personalizaciju i prilagoditi sadržaj za svoju publiku. Putem baza podataka možemo voditi razne evidencije i vidjeti što je potrebno kupcu te mu poboljšati iskustvo kupnje. Za analizu skupova podataka potrebno se oslanjati na modele koji se temelje na strojnom učenju.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:034518
Study programmeTitle: Business Systems
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 3.0 Unported (CC BY 3.0) icon
Created on2021-09-13 04:12:40