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master's thesis
Primjena promotivnih aktivnosti u sportskom marketingu
2021. urn:nbn:hr:211:117825
Vardić, Ivan
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Vardić, I. (2021). Primjena promotivnih aktivnosti u sportskom marketingu (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:117825

Vardić, Ivan. "Primjena promotivnih aktivnosti u sportskom marketingu." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2021. https://urn.nsk.hr/urn:nbn:hr:211:117825

Vardić, Ivan. "Primjena promotivnih aktivnosti u sportskom marketingu." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2021. https://urn.nsk.hr/urn:nbn:hr:211:117825

Vardić, I. (2021). 'Primjena promotivnih aktivnosti u sportskom marketingu', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 30 October 2024, https://urn.nsk.hr/urn:nbn:hr:211:117825

Vardić I. Primjena promotivnih aktivnosti u sportskom marketingu [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2021 [cited 2024 October 30] Available at: https://urn.nsk.hr/urn:nbn:hr:211:117825

I. Vardić, "Primjena promotivnih aktivnosti u sportskom marketingu", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:211:117825

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Metadata
TitlePrimjena promotivnih aktivnosti u sportskom marketingu
Title (english)Appliance of promotional activities in sports marketing
AuthorIvan Vardić
MentorIva Gregurec (mentor)
MBZ: 301524
Committee memberDamir Dobrinić (član povjerenstva)
MBZ: 215903
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2021-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Pojam sportskog marketinga svakim danom dobiva na značenju. Cilj ovog diplomskoga rada jest temeljem analize sekundarnih podataka stvoriti teorijski okvir poimanja sportskog marketinga kao i prikazati na koji način se marketing uklapa u sportske okvire s obzirom da je važnost marketinga u svijetu sporta u današnje vrijeme izrazito velika. Osim sekundarnih podataka, kroz rad će se prikazati i analiza primarnih podataka koji su prikupljeni provedenim istraživanjem. Naime, nastoji se prikazati način na koji klubovi u svakodnevnom radu koriste marketinške aktivnosti te koje pogodnosti im one donose.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:117825
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) icon
Created on2021-09-27 04:32:44