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undergraduate thesis
Video marketing u funkciji privlačenja kupaca
2022. urn:nbn:hr:211:434765
Ljubić, Petra
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Ljubić, P. (2022). Video marketing u funkciji privlačenja kupaca (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:434765

Ljubić, Petra. "Video marketing u funkciji privlačenja kupaca." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2022. https://urn.nsk.hr/urn:nbn:hr:211:434765

Ljubić, Petra. "Video marketing u funkciji privlačenja kupaca." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2022. https://urn.nsk.hr/urn:nbn:hr:211:434765

Ljubić, P. (2022). 'Video marketing u funkciji privlačenja kupaca', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:434765

Ljubić P. Video marketing u funkciji privlačenja kupaca [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2022 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:211:434765

P. Ljubić, "Video marketing u funkciji privlačenja kupaca", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:211:434765

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Metadata
TitleVideo marketing u funkciji privlačenja kupaca
Title (english)Video marketing in the function of attracting customers
AuthorPetra Ljubić
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec (član povjerenstva)
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2022-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Završni rad pisan je na temu „Video marketing u funkciji privlačenja kupaca“. Ovim radom se istraživao utjecaj videozapisa na privlačenje kupaca. Videozapis je danas u marketingu sve zastupljeniji i sve se više poduzeća okreće oglašavanju putem videozapisa. U radu je obrađena definicija i uloga video marketinga, kao i strategija video marketinga. Također, obrađen je i video marketing na društvenim mrežama YouTube, Facebook, Instagram i TikTok kao i njihove strategije. Osim teorijskog dijela, opisana su dva primjera uspješnog video marketinga u poduzećima Coca-Cole i Konzuma te je provedeno istraživanje u kojem se željela proširiti spoznaja o utjecaju video marketinga na privlačenje kupaca.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:434765
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence Attribution 3.0 Unported (CC BY 3.0) icon
Created on2022-09-19 04:13:25