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undergraduate thesis
Prodaja i prodajna strategija u praksi
2022. urn:nbn:hr:211:806419
Kosmat, Paula
University of Zagreb
Faculty of Organization and Informatics
Department of Organization

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Kosmat, P. (2022). Prodaja i prodajna strategija u praksi (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:806419

Kosmat, Paula. "Prodaja i prodajna strategija u praksi." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2022. https://urn.nsk.hr/urn:nbn:hr:211:806419

Kosmat, Paula. "Prodaja i prodajna strategija u praksi." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2022. https://urn.nsk.hr/urn:nbn:hr:211:806419

Kosmat, P. (2022). 'Prodaja i prodajna strategija u praksi', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 27 September 2024, https://urn.nsk.hr/urn:nbn:hr:211:806419

Kosmat P. Prodaja i prodajna strategija u praksi [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2022 [cited 2024 September 27] Available at: https://urn.nsk.hr/urn:nbn:hr:211:806419

P. Kosmat, "Prodaja i prodajna strategija u praksi", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:211:806419

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Metadata
TitleProdaja i prodajna strategija u praksi
Title (english)Sale and sale strategy in practice
AuthorPaula Kosmat
MentorVioleta Vidaček-Hainš (mentor)
MBZ: 246435
Committee memberAntonela Čižmešija (član povjerenstva)
MBZ: 354843
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Organization)
Varaždin
Defense date and country2022-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Cilj rada je ispitati kvalitetu prodajnih i promidžbenih aktivnosti u poslovnoj organizaciji temeljenu na vještinama komuniciranja prodajnog osoblja. Istraživanje se provodi uz primjenu upitnika za ispitivanje stavova prema komunikaciji i procjenu kvalitete komuniciranja prodajnog osoblja. Rezultati će se statistički obraditi i interpretirati. Dobiveni rezultati mogu se koristiti kao smjernice za podizanje kvalitete komuniciranja u prodajnim i promidžbenim aktivnostima.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:806419
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2022-10-03 04:16:58