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undergraduate thesis
Percepcija igrača o korištenju prikrivenog oglašavanja u industriji video igara
2024. urn:nbn:hr:211:632476
Škaulj, Klara
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Škaulj, K. (2024). Percepcija igrača o korištenju prikrivenog oglašavanja u industriji video igara (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:632476

Škaulj, Klara. "Percepcija igrača o korištenju prikrivenog oglašavanja u industriji video igara." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2024. https://urn.nsk.hr/urn:nbn:hr:211:632476

Škaulj, Klara. "Percepcija igrača o korištenju prikrivenog oglašavanja u industriji video igara." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2024. https://urn.nsk.hr/urn:nbn:hr:211:632476

Škaulj, K. (2024). 'Percepcija igrača o korištenju prikrivenog oglašavanja u industriji video igara', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 27 September 2024, https://urn.nsk.hr/urn:nbn:hr:211:632476

Škaulj K. Percepcija igrača o korištenju prikrivenog oglašavanja u industriji video igara [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2024 [cited 2024 September 27] Available at: https://urn.nsk.hr/urn:nbn:hr:211:632476

K. Škaulj, "Percepcija igrača o korištenju prikrivenog oglašavanja u industriji video igara", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:211:632476

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Metadata
TitlePercepcija igrača o korištenju prikrivenog oglašavanja u industriji video igara
Title (english)Gamers' perceptions of the use of product placement in video gaming industry
AuthorKlara Škaulj
MentorIva Gregurec (mentor)
MBZ: 301524
Committee memberDamir Dobrinić (član povjerenstva)
MBZ: 215903
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2024-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Završni rad obrađuje temu percepcije igrača o korištenju prikrivenog oglašavanja u industriji video igara. Opisuje oglašavanje i prikriveno oglašavanje općenito te ga smješta u kontekst industrije video igara. U sklopu izrade također je provedeno opisno kvantitativno istraživanje percepcije igrača o korištenju prikrivenog oglašavanja u industriji video igara čiji su rezultati analizirani u radu.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:632476
Study programmeTitle: Information and Business Systems
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence Attribution 3.0 Unported (CC BY 3.0) icon
Created on2024-09-23 04:09:15