Analiza isplativosti uvođenja e-poslovanja u novi maloprodajni kanal prodaje putem Interneta te specifikacija novog informacijskog sustava

master's thesis

• Title (english): Cost-Benefit Analysis of Introduction of e-Business in a New Retail Sales Channel through the Internet and the Specification of a New Information System
• Author: Melita Žestić
• Mentor: Igor Pihir (mentor); MBZ: 304145
• Committee member: Katarina Tomičić-Pupek; MBZ: 291810
• Granter: University of Zagreb; Faculty of Organization and Informatics; (Department of Information Systems Development); Varaždin
• Defense date and country: 2016-09-12, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Organization and Informatics

Abstract

U radu se provodi analiza poboljšanja procesa prodaje robe primjenom e-poslovanja u maloprodaji na studiji slučaja poduzeća "Orljava". U radu je provedena prodajnih procesa u maloprodaji, mogućnosti primjene novih kanala prodaje putem Interneta, mogućnosti poboljšanja procesa primjenom suvremenih IKT rješenja te analiza isplativosti prelaska na novi način rada paralelno s postojećim procesom prodaje u fizičkim prodavaonicama.

• Keywords: poboljšanje procesa; internet prodaja; elektroničko poslovanje; modeliranje poslovnih procesa; projektiranje informacijskih sustava
• Language: croatian
• URN:NBN: urn:nbn:hr:211:660014
• Study programme: Title: Database and Knowledge Base Studies; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra informatike (magistar/magistra informatike)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2017-01-26 07:27:10