prikaz prve stranice dokumenta Mobilno oglašavanje
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master's thesis
Mobilno oglašavanje
2016. urn:nbn:hr:211:401438
Šalamon, Jurica
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Šalamon, J. (2016). Mobilno oglašavanje (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:401438

Šalamon, Jurica. "Mobilno oglašavanje." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2016. https://urn.nsk.hr/urn:nbn:hr:211:401438

Šalamon, Jurica. "Mobilno oglašavanje." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2016. https://urn.nsk.hr/urn:nbn:hr:211:401438

Šalamon, J. (2016). 'Mobilno oglašavanje', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 21 February 2025, https://urn.nsk.hr/urn:nbn:hr:211:401438

Šalamon J. Mobilno oglašavanje [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2016 [cited 2025 February 21] Available at: https://urn.nsk.hr/urn:nbn:hr:211:401438

J. Šalamon, "Mobilno oglašavanje", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:211:401438

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Metadata
TitleMobilno oglašavanje
Title (english)M-advertising
AuthorJurica Šalamon
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2016-07-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Značenje oglašavanja pomoću mobilnog uređaja, kakva je persuazivnost takve vrste oglašavanja, obraćanje pozornosti na personalizaciju poruka koje se šalju. Objasniti i približiti tri sfere; korištenje SMS-a, aplikacija i situacije pomoću tehnologije WIFI-a, GPS-a, Bluetootha. Na kraju istražiti poduzeća koja koriste mobilno oglašavanje te istražiti mišljenje potrošača.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:401438
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-26 08:11:29