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master's thesis
Strategije ulaska malog poduzeća na tržište
2016. urn:nbn:hr:211:042042
Petek, Nikola
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Petek, N. (2016). Strategije ulaska malog poduzeća na tržište (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:042042

Petek, Nikola. "Strategije ulaska malog poduzeća na tržište." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2016. https://urn.nsk.hr/urn:nbn:hr:211:042042

Petek, Nikola. "Strategije ulaska malog poduzeća na tržište." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2016. https://urn.nsk.hr/urn:nbn:hr:211:042042

Petek, N. (2016). 'Strategije ulaska malog poduzeća na tržište', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 15 March 2025, https://urn.nsk.hr/urn:nbn:hr:211:042042

Petek N. Strategije ulaska malog poduzeća na tržište [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2016 [cited 2025 March 15] Available at: https://urn.nsk.hr/urn:nbn:hr:211:042042

N. Petek, "Strategije ulaska malog poduzeća na tržište", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:211:042042

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Metadata
TitleStrategije ulaska malog poduzeća na tržište
Title (english)Market entry strategies for a small enterprise
AuthorNikola Petek
MentorKristina Detelj (mentor)
MBZ: 293621
Committee memberKsenija Vuković
MBZ: 241575
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2016-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
U radu se analiziraju ulazne strategije malih poduzeća u Republici Hrvatskoj i ulazne strategije prilikom ulaska poduzeća na međunarodno tržište. Također se obrađuju i resursi, financiranje te znanja i vještine prilikom pokretanja poduzetničkog pothvata. Hipotezama se nastoji utvrditi postoji li značajna razlika između odabranih ulaznih strategija prilikom ulaska poduzeća na tržište s obzirom na veličinu poduzeća te koji resursi su ključni prilikom ostvarenja konkurentske prednosti poduzeća.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:042042
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-27 08:40:02
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