prikaz prve stranice dokumenta Primjena proširene stvarnosti u marketingu
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master's thesis
Primjena proširene stvarnosti u marketingu
2013. urn:nbn:hr:211:356244
Rokov, Ozano
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Rokov, O. (2013). Primjena proširene stvarnosti u marketingu (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:356244

Rokov, Ozano. "Primjena proširene stvarnosti u marketingu." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2013. https://urn.nsk.hr/urn:nbn:hr:211:356244

Rokov, Ozano. "Primjena proširene stvarnosti u marketingu." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2013. https://urn.nsk.hr/urn:nbn:hr:211:356244

Rokov, O. (2013). 'Primjena proširene stvarnosti u marketingu', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 13 January 2025, https://urn.nsk.hr/urn:nbn:hr:211:356244

Rokov O. Primjena proširene stvarnosti u marketingu [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2013 [cited 2025 January 13] Available at: https://urn.nsk.hr/urn:nbn:hr:211:356244

O. Rokov, "Primjena proširene stvarnosti u marketingu", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2013. Available at: https://urn.nsk.hr/urn:nbn:hr:211:356244

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Metadata
TitlePrimjena proširene stvarnosti u marketingu
Title (english)Application of augmented reality in marketing
AuthorOzano Rokov
MentorStjepan Dvorski (mentor)
MBZ: 218636
Committee memberDamir Dobrinić
MBZ: 215903
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2013-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Nove tehnologije promijenile su marketing i uvele ga u 21. stoljeće. Proširena stvarnost (eng. Augmented reality - AR) je nova tehnologija, bazirana na konceptu obrnute virtualne stvarnosti, kojom marketinški stručnjaci mogu bolje predočiti proizvod svojim korisnicima, te istovremeno interaktivno komunicirati s njima. AR ima svoje prednosti i svoje mane, a uspješni marketinški stručnjaci znaju ih iskoristiti kod formiranja svojih strategija i time polučiti uspjeh za svoje poslovanje.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:356244
Study programmeTitle: Business Systems Organization
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra informatike (magistar/magistra informatike)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2017-01-27 08:57:28