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master's thesis
Upotreba velikih podataka u izradi prediktivnih modela
2017. urn:nbn:hr:211:333232
Jambrošić, Ines
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Jambrošić, I. (2017). Upotreba velikih podataka u izradi prediktivnih modela (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:333232

Jambrošić, Ines. "Upotreba velikih podataka u izradi prediktivnih modela." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2017. https://urn.nsk.hr/urn:nbn:hr:211:333232

Jambrošić, Ines. "Upotreba velikih podataka u izradi prediktivnih modela." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2017. https://urn.nsk.hr/urn:nbn:hr:211:333232

Jambrošić, I. (2017). 'Upotreba velikih podataka u izradi prediktivnih modela', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:333232

Jambrošić I. Upotreba velikih podataka u izradi prediktivnih modela [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2017 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:211:333232

I. Jambrošić, "Upotreba velikih podataka u izradi prediktivnih modela", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:211:333232

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Metadata
TitleUpotreba velikih podataka u izradi prediktivnih modela
Title (english)The use of big data in the development of predictive models
AuthorInes Jambrošić
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2017-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Pojam i uloga velikih podataka u marketingu. Prednosti korištenja velikih podataka u marketingu. Praćenje ponašanja kupaca. Prikupljanje i analiza podataka dobivenih praćenjem ponašanja kupaca. RFM analiza. Životna vrijednost kupaca. Izrada prediktivnih modela. Korištenje formiranih profila u poslovanju. Istraživanje izrade i primjene prediktivnih modela u hrvatskoj gospodarskoj praksi.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:333232
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2019-03-04 10:47:41