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undergraduate thesis
Marketing u turizmu
2018. urn:nbn:hr:211:616979
Ferdelja, Ana
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Ferdelja, A. (2018). Marketing u turizmu (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:616979

Ferdelja, Ana. "Marketing u turizmu." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2018. https://urn.nsk.hr/urn:nbn:hr:211:616979

Ferdelja, Ana. "Marketing u turizmu." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2018. https://urn.nsk.hr/urn:nbn:hr:211:616979

Ferdelja, A. (2018). 'Marketing u turizmu', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 14 April 2024, https://urn.nsk.hr/urn:nbn:hr:211:616979

Ferdelja A. Marketing u turizmu [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2018 [cited 2024 April 14] Available at: https://urn.nsk.hr/urn:nbn:hr:211:616979

A. Ferdelja, "Marketing u turizmu", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:211:616979

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Metadata
TitleMarketing u turizmu
Title (english)Marketing in tourism
AuthorAna Ferdelja
MentorIva Gregurec (mentor)
MBZ: 301524
Committee memberDamir Dobrinić
MBZ: 215903
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2018-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Ovim radom obuhvaćena su teorijska znanja o marketingu općenito i njegovoj primjeni u turističkom i ugostiteljskom sektoru. Kroz rad su objašnjena poglavlja o odlikama usluga, na koji način se razvijaju marketinške strategije u turizmu i što sve sačinjava okruženje nekog turističkog poduzeća. Osim navedenog, kroz rad je napravljen osvrt i na segmentaciju tržišta s obzirom na potrošače turističkih usluga te njihovo ponašanje koje ponekad bude reakcija na proživljenu uslugu.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:616979
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2019-03-04 12:19:25