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undergraduate thesis
Upravljanje marketinškom komunikacijom putem virtualnih zajednica
2019. urn:nbn:hr:211:326634
Bilokapić, Stipe
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

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Bilokapić, S. (2019). Upravljanje marketinškom komunikacijom putem virtualnih zajednica (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:326634

Bilokapić, Stipe. "Upravljanje marketinškom komunikacijom putem virtualnih zajednica." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2019. https://urn.nsk.hr/urn:nbn:hr:211:326634

Bilokapić, Stipe. "Upravljanje marketinškom komunikacijom putem virtualnih zajednica." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2019. https://urn.nsk.hr/urn:nbn:hr:211:326634

Bilokapić, S. (2019). 'Upravljanje marketinškom komunikacijom putem virtualnih zajednica', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:326634

Bilokapić S. Upravljanje marketinškom komunikacijom putem virtualnih zajednica [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2019 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:211:326634

S. Bilokapić, "Upravljanje marketinškom komunikacijom putem virtualnih zajednica", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:211:326634

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Metadata
TitleUpravljanje marketinškom komunikacijom putem virtualnih zajednica
Title (english)Marketing communication management through virtual communities
AuthorStipe Bilokapić
MentorIva Gregurec (mentor)
MBZ: 301524
Committee memberDamir Dobrinić
MBZ: 215903
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2019-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Teorijskim okvirom ovog rada će se postaviti pojmovne odrednice komunikacije, internetske marketinške komunikacije, virtualnih zajednica, te pregled osnovnih vrsta virtualnih zajednica i njihova djelovanja na razvoj community managementa. Na primjerima će se prikazati utjecaj community managementa na komunikaciju između poduzeća i potrošača.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:326634
Study programmeTitle: Information Technology in Business Application
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 3.0 Unported (CC BY 3.0) icon
Created on2020-04-27 07:53:05