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undergraduate thesis
Praćenje korisnika na webu
2020. urn:nbn:hr:211:139177
Jurak, Elena
University of Zagreb
Faculty of Organization and Informatics
Department of Information Systems Development

Cite this document

Jurak, E. (2020). Praćenje korisnika na webu (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:139177

Jurak, Elena. "Praćenje korisnika na webu." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:139177

Jurak, Elena. "Praćenje korisnika na webu." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:139177

Jurak, E. (2020). 'Praćenje korisnika na webu', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 08 June 2023, https://urn.nsk.hr/urn:nbn:hr:211:139177

Jurak E. Praćenje korisnika na webu [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2020 [cited 2023 June 08] Available at: https://urn.nsk.hr/urn:nbn:hr:211:139177

E. Jurak, "Praćenje korisnika na webu", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:211:139177

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Metadata
TitlePraćenje korisnika na webu
Title (english)User tracking
AuthorElena Jurak
MentorSandro Gerić (mentor)
MBZ: 262613
Committee memberIva Gregurec (član povjerenstva)
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Information Systems Development)
Varaždin
Defense date and country2020-09-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
U radu se analizira praćenje korisnika na webu. Uz početno definiranje što je uopće baza podataka pa do višedimenzionalnog modela podataka koji se koristi za analitiku. Osim toga u radu se spominje svrha i razumijevanje web analitike i kao primjer objašnjena je clickstream analiza. Nadalje definiran je analitički konkurent i njegove karakteristike. Važno je spomenuti i metrike kojima se mjeri uspješnost web mjesta. Postoje mnogi alati koji se koriste za web analizu, a među njima izdvojeni su Google Analytics, Kolačići i mobilni marketing. Za praktičan dio objašnjen je Mailchimp. Te na kraju spomenute su društvene mreže gdje korisnici ostavljaju možda i najviše osobnih podataka i sigurnost na njima.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:139177
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence Attribution 3.0 Unported (CC BY 3.0) icon
Created on2021-05-06 10:17:50