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undergraduate thesis
Oglašavanje na Internetu kao dio strategije CRM-a
2020. urn:nbn:hr:211:498921
Herceg, Martina
University of Zagreb
Faculty of Organization and Informatics
Department of Information Systems Development

Cite this document

Herceg, M. (2020). Oglašavanje na Internetu kao dio strategije CRM-a (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:498921

Herceg, Martina. "Oglašavanje na Internetu kao dio strategije CRM-a." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:498921

Herceg, Martina. "Oglašavanje na Internetu kao dio strategije CRM-a." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:498921

Herceg, M. (2020). 'Oglašavanje na Internetu kao dio strategije CRM-a', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 01 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:498921

Herceg M. Oglašavanje na Internetu kao dio strategije CRM-a [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2020 [cited 2024 December 01] Available at: https://urn.nsk.hr/urn:nbn:hr:211:498921

M. Herceg, "Oglašavanje na Internetu kao dio strategije CRM-a", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:211:498921

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Metadata
TitleOglašavanje na Internetu kao dio strategije CRM-a
Title (english)Internet Marketing as a part of CRM Strategy
AuthorMartina Herceg
MentorSandro Gerić (mentor)
MBZ: 262613
Committee memberIva Gregurec (član povjerenstva)
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Information Systems Development)
Varaždin
Defense date and country2020-09-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
U ovom radu prvo je ukratko objašnjena CRM strategija, a zatim je objašnjeno oglašavanja na internetu, te navedeni i objašnjeni načini oglašavanja na internetu. U drugom djelu rada objašnjeno je Facebook oglašavanje i sve vezano uz njega, te navedene glavne mane i prednosti Facebook oglašavanja. Kao praktični dio rada prikazana je vlastita Facebook stranica autorice rada, te su u radu slikovno prikazani i objašnjeni dijelovi te stranice. Na kraju rada se govori o povezanosti CRM strategije i web oglašavanja. Zadnji dio rada je zaključak u kojem autorica iznosi vlastito mišljenje.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:498921
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
Created on2021-05-06 10:19:06