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master's thesis
Uloga blokatora oglasa u internetskom oglašavanju
2020. urn:nbn:hr:211:331543
Oslić, Petra
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

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Oslić, P. (2020). Uloga blokatora oglasa u internetskom oglašavanju (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:331543

Oslić, Petra. "Uloga blokatora oglasa u internetskom oglašavanju." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:331543

Oslić, Petra. "Uloga blokatora oglasa u internetskom oglašavanju." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:331543

Oslić, P. (2020). 'Uloga blokatora oglasa u internetskom oglašavanju', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 21 December 2024, https://urn.nsk.hr/urn:nbn:hr:211:331543

Oslić P. Uloga blokatora oglasa u internetskom oglašavanju [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2020 [cited 2024 December 21] Available at: https://urn.nsk.hr/urn:nbn:hr:211:331543

P. Oslić, "Uloga blokatora oglasa u internetskom oglašavanju", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:211:331543

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Metadata
TitleUloga blokatora oglasa u internetskom oglašavanju
Title (english)The role of ad blockers in online advertising
AuthorPetra Oslić
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec (član povjerenstva)
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2020-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Internet je danas nezaobilazan medij internetskog marketinga, a internetski marketing predstavlja područje kojeg karakteriziraju brze promjene u svim segmentima. Cilj internetskog marketinga je promovirati proizvode i usluge na internetu temeljem prethodno definiranih alata i pripremljenih strategija. Pojava blokatora oglasa u okviru internetskog oglašavanja potaknula je na različite stavove i razdijelila mišljenja između oglašivača i ciljanih skupina. Primarna svrha alata koji omogućavaju blokiranje oglasa je omogućiti korisnicima nesmetano pretraživanje internetskih sadržaja i pospješiti performanse. Razvoj tehnologije i znanja predviđa unaprjeđivanje alata za blokiranje oglasa, a oglašivačima se preporuča da smanje marketinške karakteristike koje rezultiraju negativnim reakcijama kod krajnjih korisnika, odnosno da stave fokus na jačanje marketinških karakteristika koje su pozitivno ocijenjene.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:331543
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution 3.0 Unported (CC BY 3.0) icon
Created on2021-05-10 11:17:06